About us

At Honeyman Creative, we’re a boutique team of (let’s just be honest…) perfectionist brand strategists who are downright obsessed with delivering killer websites that help your brand’s inner magic shine through.

Our team

Rachel Honeyman

Chief Brand Magician

Hi, I make magic with branding and websites.

I’ve been in the content marketing game since 2009, so I know a thing or two about how to use content to help your business flourish. Here’s a bit about my background:

  • I’ve got a Master’s in English (giving me full license to correct my friends’ grammar).

  • I spent 8 years as the content director for GMB Fitness, a small but mighty digital fitness company.

  • I led the editorial strategy for Ro’s Health Guide, a consumer-facing health content platform that drove up to 1.5 million monthly visits.

  • I nerd out over web content, which has helped me build a pretty broad skill base over the years, including writing, editing, UX, SEO, and overall content strategy.

  • I understand what makes people tick, which is the most essential skill for effective brand strategy and building websites that convert.

  • • I’m a martial artist and teach women’s self-defense

    • I have two pet rabbits named Tonks and Lupin.

    • I’m a Harry Potter nerd (as evidenced by my rabbits’ names).

    • I live just outside NYC with my husband Tzvi, who’s (sadly) never read Harry Potter.

    • When I’m not elbows-deep in content, I’m usually hiking on a mountain in some exotic country.

Aviv Joshua

Operations Magician

Hi, I make magic behind the scenes.

Rachel may nerd out over content, but I nerd out over organization and processes. I do a lot behind the scenes to keep things running smoothly and ensure our clients have the best experience working with us. Here’s a bit about me:

  • I have a Bachelor’s in Dietetics and Nutrition, and I’ve been working as a clinical dietitian for over 10 years.

  • I have a Master’s in Health Informatics, which has given me a lot of the technical skills to kick ass when it comes to systems and processes.

  • I have broad experience as a virtual assistant, doing everything from bookkeeping and client relations, to web content management and social media marketing.

  • • I love gardening and have over 100 plants growing in my yard.

    • I did bellydancing for many years.

    • Despite being a dog person, I somehow wound up getting adopted by 3 cats.

    • I’m an avid hiker and traveler.

    • I took up sourdough baking during COVID, like many others, but unlike most, I’ve kept it up. My starter is 100 years old from Alaska, and his name is Loaf of Brian

Bonus fun fact: We’ve been besties for over 20 years, and we run a travel blog together in our “spare” time.

aviv joshua and rachel honeyman

We’re smart. We’re fun. We’re magical. And our work will knock your socks off ;)